BEYOND BEAUTY & MAKEUP: The Hair & Makeup Trends Defining 2025 (and How to Make Them Wearable)
If 2024 flirted with quiet luxury, 2025 commits - with polish, clever texture, and a few rebellious twists. Here’s what’s actually booking this year, plus pro tips to make each trend camera ready.
1) The Year of the Bob (again) but softer
From the “boho lob” (a long, soft, bent bob) to retro flips like the “malt shop bob,” short cuts are having a major moment. Think airy ends, deep side parts, and lived in movement instead of razor sharp lines. It’s flattering across face shapes and reads premium in photos.
Pro take: Ask for weight at the perimeter and a micro bend with a large barrel tong - spray the mid lengths, not the ends, so it stays touchable on set.
2) Polished skin with dimensional sheen
Makeup is “elevated minimal” glossy lips, refined blush placement, and skin that looks like skin (helped by next gen primers and skincare makeup hybrids). Colour leans softer butter yellow, matcha, and berry tones worn as a wash or diffused stain.
Pro take: Switch heavy glow for selective luminosity (temples, bridge, Cupid’s bow) Pair with a softly over lined lip and translucent balm.
3) Clean aesthetic… with edge
The “clean girl” influence still books slick buns, soft waves, neutral glam but counter trends are rising: moody liners, smudged textures, and softened “grunge” references for editorial or evening looks. Translation: neat base, imperfect eyes.
Pro take: Trade jet black for charcoal or espresso smudged along the lash line, keep waterlines clear so eyes stay bright IRL.
4) Bridal beauty, 2025 edition
Brides are choosing romantic, skin led makeup with one statement (shimmered eyes or a defined lip). Hair stays classic: soft structure, modern buns, and yes shorter cuts walking down the aisle.
Pro take: Build a “photogenic nude” lip kit (liner + two tones + balm) per bride, it photographs better than a single bullet.
5) Protective & textured styles go mainstream
Expect more goddess/boho braids, soft curls and waves, and protective styles that balance longevity with low maintenance - equally at events and on set coming into 2026.
Book it: Want the trend without the whiplash? Ask for our “wearable editorial” service - runway inspired & life style friendly.
