BEYOND BEAUTY & MAKEUP: Unveiling Our New Sunshine Coast MUA Logo

A Reflection of Who We Are Becoming

There’s something special about a brand refresh — it’s both a nod to where you’ve been and a declaration of where you’re heading. Today, I’m so excited to introduce the new Sunshine Coast MUA logo, a visual identity that feels deeply aligned with our evolution, our values, and the experience we want to offer every person who sits in our chair.

This isn’t just a new logo.
It’s the beginning of a refined, elevated chapter for Sunshine Coast MUA.

A Logo Designed With Intention

The primary logo features a surprisingly elegant typeface — feminine, minimal, confident. It feels soft yet defined, echoing the very heart of our artistry: enhancing what’s naturally there, never overpowering it. Similar to my artistry style.

The stacked layout brings a sense of balance and structure, while the clean lines and modern form reflect who we’re becoming as a brand — grounded, polished, and quietly luxurious.

The colour palette, inspired by the coastline, feels like home. Think off white sand, chocolate brown earth, and muted tones that mirror natural materials. Cool, calm, timeless. These colours guide the entire brand, reinforcing the authenticity we aim to bring into every makeup experience.

The Story Behind the Brandmark

One of my favourite elements is the brandmark - a clever, playful design created using the repetition of the letter “U” to form “MUA,” paired with a small sun rising above the letter A.

It’s subtle, thoughtful, and unmistakably “us.”

The sun represents the grounded energy of the Sunshine Coast — warm, natural, effortless.
The repetition symbolises refinement and attention to detail — qualities at the core of our artistry.
Together, they create a mark that feels personal and meaningful, perfect for those smaller touchpoints like social icons, packaging, and tight digital spaces, right.

A Visual Identity That Mirrors Our Mission

Sunshine Coast MUA has always existed to enhance natural beauty through refined, soft glam artistry. With every service - from weddings to branding shoots to everyday makeup - our goal is the same: to help each client feel confident, understood, and authentically themselves.

Our new logo embodies that mission.

It feels gentle but intentional.
Minimal but expressive.
Effortless but elevated.

Just like the looks we create.

Why This Change Matters

Over the years, Sunshine Coast MUA has grown from a one artist service into a brand with a clear vision:
to become a collaborative, high end agency known for effortless elegance and warm, genuine connection.

This rebrand is the foundation for that future.

A strong visual identity allows us to present ourselves consistently across every touchpoint - from social media to print materials, client documents, branding shoots, and beyond. It strengthens the experience, builds trust and helps us stand confidently in the direction we’re heading.

Where We’re Heading Next

This logo is just the beginning.
You’ll see it rolled out across new branding, updated visuals, refreshed content, and the next phase of what Sunshine Coast MUA is becoming.

A brand rooted in authenticity, inspired by the textures and tones of the coast, and dedicated to elevating the beauty experience for every client and collaborator we meet.

Thank you for being part of the journey - past, present, and everything still to come.

Here’s to an elevated, refined, beautifully aligned new era at Sunshine Coast MUA.